Meet The Team

Craig Delahoy

Craig Delahoy

CEO

Craig’s career started out in estate agency in 1988 after studying business at college. His first job was as a sales negotiator for a big national company, a company that he went on to become a branch manager for, before the age of 21. He spent several years as the Managing Director of an award-winning family business building executive homes and since 2008 has spent his time as a specialist database business coach within the real estate industry. His client base stretches throughout UK and USA. It was seeing a gap in his clients’ marketing strategies that lead him to start the 36 to Convert program, in order to support his clients with their database marketing. The product proved to be so successful that it now extends to many other sectors too. His life time goal is to own a lighthouse as it represents having the resilience to stand strong in the face of adversity. A quality, he feels, is required to be successful.

Kim Penney

Kim Penney

UK Marketing Director

Kim was born in South Lincolnshire, England and has made it her base for most of her life as being close to family and friends is of utmost importance. Her career has spanned several businesses over the years, from farming, property development, health and wellbeing and more recently as Marketing Director with Advantage8020 but whatever the business, Kim has always been in a business development role as relationships are her passion. She is a co-owner of Advantage 8020 UK with her brother Craig and primarily focused on developing the UK market.

Tatiana Delatorre

Tatiana Delatorre

Creative Writer & Designer

Tatiana grew up on the central coast of California and spent ten years traveling for leisure, volunteerism, and career- while also exploring the world of business via real estate/estate sales. This led to curiosity within herself, as well as the businesses she was working with to find the most sustainable growth solutions through creative innovation. Writing has been a personal passion for twenty years and she is humbled to be able to share her client’s stories with integrity.

Stephen Carroll

Stephen Carroll

Freelance Creative Writer

Stephen grew up in the small town of Monroeville Alabama, has a true passion in this world for being creative, and takes storytelling seriously. His background in the Real Estate industry combined with a natural passion for unlocking someone’s true perspective makes him a fantastic advantage in your, and our, repertoire. He loves the fact that storytelling in marketing can be the most powerful tool when it comes to how we offer value, victories, and a sense of community with the relationships that we build in business.

Paul Kelly

Paul Kelly

Educator

Paul Kelly has been a licensed real estate agent since 2007, and a database marketing educator since 2012. He holds real estate licenses in both Ohio and Florida, and auctioneer licenses in several states. Paul has four times ranked in the top 10 for growth share in his international real estate firm.
A New Jersey native, Paul shuttles between Ohio and Florida as an entrepreneur with his hands in several businesses. But real estate is his passion, and educating and mentoring other real estate agents is his calling. Paul is available to teach his complementary one-hour database marketing class to your office of agents. He will share how a purposeful, annual marketing action plan will drive you to higher and higher real estate success.