Meet The Team

You are here: / Meet The Team
Craig Delahoy

Craig Delahoy

CEO

Craig’s career started out in estate agency in 1988 after studying business at college. His first job was as a sales negotiator for a big UK national company, a company that he went on to become a branch manager for, before the age of 21. He spent several years as the Managing Director of an award-winning family business building executive homes and since 2008 has spent his time as a specialist database business coach within the property world. His client base stretches throughout UK, USA, Africa, Australia and New Zealand. It was seeing a gap in his clients’ marketing strategies that lead him to start the “36 to Convert” program, in order to support his clients with their database communication. The 36tC strategy proved to be so successful that it now extends to many other business sectors too. His lifetime goal is to own a lighthouse as it represents having the resilience to stand strong in the face of adversity. A quality, he feels, is required to be successful.

Kim Hills

Kim Hills

Director of Operations and Marketing

Kim was born in South Lincolnshire, England and has made it her base for most of her life as being close to family and friends is of utmost importance. Her career has spanned several businesses over the years, from farming, property development, interior design, health and wellbeing and more recently as Marketing Director with advantage80/20 but whatever the business, Kim has always been in a business development role as relationships are her passion. She is a co-owner of Advantage8020 Limited with her brother Craig and primarily focused on expanding the global 36 to Convert client base.

Joanna Penney

Joanna Penney

Head Creative Writer

Joanna previously worked in luxury retail recruitment, running her own business, managing teams and representing global brands.
After having three children, she finally decided to follow her heart and become a writer.
With her degree in Creative Writing and her fascination of people and their businesses, Joanna genuinely loves bringing your stories to life.
When she isn’t writing, Joanna is spending time with her husband Tom, children and their large extended family! Her favourite things in the world are chocolate, travelling and the magic of Christmas.

Warren Clarke

Warren Clarke

Business and Performance Coach

Warren has been a manager and coach since the age of twenty. He achieves job satisfaction by helping others to “be the best that they can be’’ and truly fulfil their potential. He adores being busy and surrounded by people, Warren’s career has spanned many leadership roles within the retail sector. Naturally sociable, instinctively helpful and a lot of fun to be around, Warren’s perfect evening would involve hosting or attending a party and having the opportunity to meet new people. We are really pleased to welcome him to our coaching team.

Daren Cridge

Daren Cridge

Coach and Business Development

Daren has joined the advantage80/20 team in a coaching and business development role. His passion for all things relationship focused has grown from him being an advantage80/20 client over the past few years and loving what we do. He wanted to get involved be a part of our growth plan and we thought that was a great idea too!

He’s worked in the property sector for over 30 years gaining knowledge and experience in varied roles within the industry. His career has constantly evolved. From starting out as a school leaver negotiator and progressing through to senior management. Now the recruiting, nurturing, and developing of new self-employed estate agents to help them be as successful as possible is what he loves best. His coaching is designed to increase productivity, focus on solutions, and gain success. Daren comes with a wealth of knowledge and experience and a desire to deliver.
He says that “understanding that meeting the needs of customers is paramount to success.”

Welcome on board Daren we are pleased to have you on the team.

Lucy Kux Dingle

Lucy Kux Dingle

Creative Assistant

Lucy is our best kept secret. She’s our guru of all things creative. Her career started as the youngest ever South East residential sales administrator of a high-end national estate agency. Combining her degree in English Language, creative flair and attention to detail she now works with the advantage80/20 team to provide a broad spectrum of creative writing, design and administrative support. When she is not at work, you’ll most likely find her out walking the East Midland canal paths with her Yorkie-Pomeranians (otherwise known as Porkies!) Bruno and Percy, along with her husband Dan! They are newlyweds, celebrating their 1st anniversary in August 2023!

Tatiana Delatorre

Tatiana Delatorre

Freelance Creative Writer

Tatiana grew up on the central coast of California and spent ten years traveling for leisure, volunteerism, and career, while also exploring the world of business via real estate/estate sales. This led to curiosity within herself, as well as the businesses she was working with to find the most sustainable growth solutions through creative innovation. Writing has been a personal passion for twenty years and she is humbled to be able to share her client’s stories with integrity.

Nic Moon

Nic Moon

Freelance Creative Writer

Nic’s early career as a recruiter naturally evolved into creating commercial marketing content for Glasgow’s thriving recruitment sector. A major life change later led Nic to Edinburgh, a first-class degree in Literature and Film, and pursuing every opportunity to engage her greatest passion – creating and adapting narrative. Now living on the Cornish coast with her writer husband, awesome son, two goofy dogs and quirky cat, Nic’s creative appetite is joyfully indulged in her daily life as a writer. She loves nothing more than exploring the transformative power of connection through authentic, shared storytelling. We are delighted she has been doing so, as part of our team, since early on in 2021.