However, there are certain steps you need to follow before you can expect this level of business. Firstly, you need between 50 to 300 people who want to be in your world. Let’s call them your Top Group. They may be LinkedIn connections, networking contacts, colleagues, customers, neighbours, friends, family to name a few. Then, you need to put them into an organised database system and communicate to them in the right way, giving value to their lives. Communicate consistently and purposefully throughout the year! It really is as simple as that, but it has to be done systematically, 36 times in a year without fail!