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is a marketing company supporting business owners to generate repeat business and referrals by staying in touch with their contacts on a regular basis.

We’ve got some great stories to tell of how we’ve helped people increase their profits by nurturing the people they’ve already met! By connecting with the right people, in the right way at the right time. Do you have a stack of business cards or names in a CRM but never get around to following up or keeping in touch? If so, maybe we can help because you are most likely sitting on a gold mine.

We currently have clients throughout the UK and USA in a variety of industries. Real Estate, Business Coaches, Inspirational Speakers, Health and Wellness, Environment, Interior Design.

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36 to Convert

36 to Convert is a concept which promotes relationship building with your existing database. By giving value, showing appreciation and keeping connected with them throughout the year you will be “top of mind” when they hear of someone requiring your product or service. They will think of you and happily pass on the referral.

So how can Advantage80/20 help?

We give value by giving freely of our time, advice, presentations and classes to individuals and groups about why and how 36 to Convert works and how to create your own effective 36tC annual marketing campaign. Should you decide marketing is not your strength or best use of your time and want us to do it for you, we would be delighted to create and build your 36tC annual database marketing campaign.

To assist further, we can offer payment options too. Call me for an informal chat to see how best I can help.

I look forward to hearing from you!

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Testimonials

John Alexandrou

I’m thrilled, seriously over the moon

advantage80/20 has done a brilliant job putting my 2017 Marketing Action Plan with all of its activities in place for me. I'm thrilled, seriously over the moon happy with the 36 Touch Program they have put in place for me. It's definitely something I couldn't have done for myself and I must add, because I now have their 36 Touch Program already scheduled for all of 2017, it's going to be a great year! If you have organizational challenges like me, or just want to increase your personal time management efficiency, I highly recommend their services.

John Alexandrou - Avalon Realty Group

36 to Convert
2019-12-23T17:18:12+00:00

John Alexandrou - Avalon Realty Group

John Alexandrou
Advantage 80/20 has done a brilliant job putting my 2017 Marketing Action Plan with all of its activities in place for me.
Yosseff Roman

I turned to advantage80/20. With their help, we have laid out a detailed plan

I have been working with advantage80/20 since February and it has been a pleasure. For anyone who is looking to grow their database or keep in touch with previous clients to gain referrals or repeat business, working with them is a must.

I struggled with consistent/detailed outreach to my current database and that's when I turned to advantage80/20. With their help, we have laid out a detailed plan for consistent outreach and ensuring that each outreach properly aligns with our company's vision and needs. Highly recommended, they will not disappoint!

Yosseff Roman

36 to Convert
2020-08-04T09:14:08+00:00

Yosseff Roman

Yosseff Roman
I have been working with advantage80/20 since February and it has been a pleasure. For anyone who is looking to grow their database or keep in touch with previous clients to gain referrals or repeat business, working with them is a must. I struggled with consistent/detailed outreach to my current database and that's when I turned to advantage80/20. With their help, we have laid out a detailed plan for consistent outreach and ensuring that each outreach properly aligns with our company's vision and needs. Highly recommended, they will not disappoint!
Andrew Poe

The fortune is in the follow up

As they say, "The fortune is in the follow up." Like many agents, I misinterpreted this concept as something only applicable to my leads. After working with advantage80/20 and implementing their custom 36 to Convert Program, I learned that follow up can be equally important in regards to my past clients and sphere of influence. For anyone looking to close more deals, I suggest assessing how well you stay in touch with all of your contacts… not just your leads. advantage80/20's program has helped me to stay in front of my entire database. As a result, referrals and repeat business have become a larger piece of my business. They helped me to configure my entire 12 month plan for keeping in touch. Each day when I sit down at my desk, my daily tasks are already set for me. For example, today's tasks were to call through four groups within my "call formula" and pre-populate my holiday email campaign. The email has been scheduled to go out in advance, opening up more time for new lead generation. I highly suggest consulting with advantage80/20 and learning more about their program. It will work wonders for your business, just as it did for mine.

Andrew Poe - Keller Williams Gainesville Realty

36 to Convert
2019-12-23T17:19:26+00:00

Andrew Poe - Keller Williams Gainesville Realty

Andrew Poe
I highly suggest consulting with Advantage 80/20 and learning more about their program.  It will work wonders for your business, just as it did for mine.
Luke Lewis

Quickly became an integral spoke of my lead generation wheel

advantage80/20 is not only the conceptual foundation by which I maintain communication with my sphere of influence, it also quickly became an integral spoke of my lead generation wheel!

Over the past few years I have learned to be very conservative with my business enhancement budget. I have learned the hard way to only spend on marketing or lead generation when the value I receive is more than double the dollar I spend.
The results I have enjoyed from advantage80/20 far exceeded this criteria.

Furthermore (and most important to me) I noticed within the first week that I was not simply paying for a service, I was on-boarding a new, strong, and diligent team member group.

Honestly, I was not a believer at first. As a matter of fact, I was probably a bit cynical when we first met however, after experiencing the advantage80/20 effect for the past few years, they would be hard pressed to get rid of me!

If you are reading this and you have any questions whatsoever, the team has the greenlight to provide you my contact information for a candid conversation about how to take advantage of the 80/20.

Luke Lewis
Jacksonville FL

36 to Convert
2020-01-10T13:36:21+00:00

Luke Lewis
Jacksonville FL

Luke Lewis
advantage80/20 is not only the conceptual foundation by which I maintain communication with my sphere of influence, it also quickly became an integral spoke of my lead generation wheel! Over the past few years I have learned to be very conservative with my business enhancement budget. I have learned the hard way to only spend on marketing or lead generation when the value I receive is more than double the dollar I spend. The results I have enjoyed from advantage80/20 far exceeded this criteria. Furthermore (and most important to me) I noticed within the first week that I was not simply paying for a service, I was on-boarding a new, strong, and diligent team member group. Honestly, I was not a believer at first. As a matter of fact, I was probably a bit cynical when we first met however, after experiencing the advantage80/20 effect for the past few years, they would be hard pressed to get rid of me! If you are reading this and you have any questions whatsoever, the team has the greenlight to provide you my contact information for a candid conversation about how to take advantage of the 80/20.

Having a 36 to Convert in place I have been able to solidify a process and be systematic

So this year I'm on target to double my GCI, despite having a difficult year with the pandemic and moving to a new city! The majority of my business has come from return business and referrals. Once I decided to get very intentional about building relationships things changed. Working with the advantage80/20 team and having a 36 to Convert in place I have been able to solidify a process and be systematic about keeping in touch to generate return business and new referrals. It's easy for me now, I just stay consistent with one or two things and build from there. I used to be so overwhelmed on contacts, CRMs, methods of communication, what to write and all that stuff but now I know to be vulnerable, share my true talents to help others and consistently keep in touch. Consistency has saved me without doubt and the guys at advantage80/20 have made a lot of things automated, which frees me up to do what I love most. I can't thank them enough.

Rodney Martin Waits - Equity & Trust Realty Inc.

36 to Convert
2020-10-20T13:15:11+00:00

Rodney Martin Waits - Equity & Trust Realty Inc.

Having a 36 to Convert in place I have been able to solidify a process and be systematic
Francisco Rosales

Business is about building solid relationships

Business is about building solid relationships and engaging your audience. I have to stay connected to the people I work with and provide not only a sense of value, but also a sense of who I am. After one interview, the topics we were able to generate were fun, creative, and got me excited to have my clients hear from me.

The campaign also kept me liked to them, so I was able to consistently be mindful of creating conversations and a community within my clients. I highly suggest you take advantage of this program if you feel like you need a deeper connection to your database, and marketing that truly represents who you are.

Francisco Rosales

36 to Convert
2020-01-10T13:38:26+00:00

Francisco Rosales

Francisco Rosales
Business is about building solid relationships and engaging your audience. I have to stay connected to the people I work with and provide not only a sense of value, but also a sense of who I am. After one interview, the topics we were able to generate were fun, creative, and got me excited to have my clients hear from me. The campaign also kept me liked to them, so I was able to consistently be mindful of creating conversations and a community within my clients. I highly suggest you take advantage of this program if you feel like you need a deeper connection to your database, and marketing that truly represents who you are.

Meet The Team

Craig Delahoy

Craig Delahoy

CEO

Craig’s career started out in estate agency in 1988 after studying business at college. His first job was as a sales negotiator for…Read more…

Kim Penney

Kim Hills

Director of Operations and Marketing

Kim was born in South Lincolnshire, England and has made it her base for most of her life as being close to family and friends is of utmost importance. Her career has spanned several businesses… Read more…

Joanna Penney

Joanna Penney

Head Creative Writer

Joanna previously worked in luxury retail recruitment, running her own business, managing teams and representing global brands.
After having three children, she finally decided… Read more…

Warren Clarke

Warren Clarke

Business and Performance Coach

Warren has been a manager and coach since the age of twenty. He achieves job satisfaction by helping others to “be the best that they can be” and truly fulfil their potential. He adores being busy and… Read more…

Lucy Kux Dingle with her porkies

Lucy Kux Dingle

Creative Assistant

Lucy is our best kept secret. She’s our guru of all things creative. Her career started as the youngest ever South East residential sales administrator of a high-end… Read more…

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